- Client: JustGiving
- Year: 2014
- Services: Art Direction — Brand Strategy — Digital — Tone of Voice — Visual Identity
Yimby is a crowdfunding platform helping ordinary people do extraordinary things. It’s a simple, effective way for someone to make a positive change at a local level – for individuals, groups or entire communities.
Known for being the first digital platform and continuous innovation in online fundraising, JustGiving commissioned us to develop an entry point into the rapidly expanding crowd funding market.
We developed the brand Yimby as an entry vehicle and sister brand for JG to break into the crowd funding marketplace.