Defining the world of a new lifestyle brand, from campaigns and advertising to a digital buying experience.
Tasked with creating a visual and digital world for TitleA the womenswear brand headed up by former model Agyness Deyn, our approach was to put campaign and aspirational imagery at the heart of the brand.
A visually heavy platform to showcase the brand through campaigns, look books and social media then filtering customers to the shop areas of the site.
We deployed a ‘shop the look’ strategy throughout the digital experience.
The aesthetic and feeling of the website, which is based heavily on the full bleed campaign imagery, would adapt from season to season. Creating an evolving canvas for the brand to develop and present it’s identity and personality.