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By Daniel Camacho
20. 09. 2015

Through our long standing collaboration with House of Holland, we were invited to their SS16 show last month. Held at a disused underground ‘bunker’ style theatre, admittedly we were as far away from the catwalk action and still be in inside the venue but the event was an eye opening experience all the same.

The HOH catwalk show sets out the next 6 months of sales for the contemporary fashion brand (is a big deal) and known for a star studded celebrity front row, the ensuing excitement which can be felt as the anticipating audience took their seats and a great selection of music track choices; the show opened with a live track by an up-coming UK rapper Lady Leshurr wearing HOH head to toe.

At the end of the usual array of catwalk models, brightly coloured prints and interesting fabrics it transpired that Henry, through a commercial collaboration with VISA, had designed a unique Oyster card style ring given to a few A-listers who proceeded to tap on items of clothing that they ‘liked’ and purchased (through the contact-less ring). The Visa contact-less buying experience is another extension of the brand experience.

Whether you like celebrity status or not, I’m not sure I do, you can not deny the influence they would have on the buying masses.

I have always admired House of Holland, for their collections but even more for their ability to get people talking about them, that’s what sets them apart.