The death of ‘Pure Play’ e-tail?
Diversification can be fundamentally integral to some brands more than others but in today’s vastly and rapidly evolving online retail landscape it’s a requirement.
A brand experience
Through our long standing collaboration with House of Holland, we were invited to their SS16 show last month. Held at a disused underground ‘bunker’ style theatre, admittedly we were as far away from the catwalk action and still be in inside the venue but the event was an eye opening experience all the same.